LÕK

Heritage

LÕK was created by AFP Group (All For Padel, S.L.), a Madrid-registered company that designs and sells padel rackets, accessories and courts and holds the exclusive worldwide adidas licence for padel. At launch, the press release described AFP as having more than ten years of experience, a presence in 49 countries and turnover of 44 million euros in 2023.

The brand was launched on 1 February 2024 in more than ten countries at the same time. The first collection had eight rackets: four Hype models for attacking players and four Flow models for control players, covering beginner to professional level, plus bags, backpacks, technical clothing, lifestyle wear and accessories.

The name is written with an accent over the O. LÕK says the accent stands for young players around the world who share the same values, and its stated mission is to inspire young players of any level to enjoy padel and improve their game.

Its lead player from day one was Mike Yanguas, the right-side player from Málaga, who moved from Varlion to LÕK. Bea Caldera from Valladolid became the face of the Flow range, using the Maxx Flow, while Yanguas uses the Maxx Hype.

Every LÕK racket is built around the Asymmetric Heart, an uneven throat design that the brand says adds stability and swing speed. Other recurring features include Gradual Face stepped layers to reduce vibration, 3D Spin Lines and a green memory EVA rubber.

From autumn 2024 the brand expanded beyond rackets. It launched technical and lifestyle apparel in October 2024, named Santo Padel in Madrid as the first LÕK club, and in December 2024 became official apparel brand of the A1 Padel circuit for 2025 and 2026, signing Argentine Franco Dal Bianco.

Balls became a second pillar. LÕK was announced as official ball of the National Padel Series (SNP), Spain's large amateur team competition, at the Padel World Summit in May 2025, and renewed for 2025 with the LÕK Fresh Ball. At the same Summit the Be Flow won the beginner category at the Best Padel Awards 2025.

In July 2025 LÕK became official sponsor of the Ukrainian Padel Federation for the FIP Euro Padel Cup in Madrid. In October 2025 it released Generation Two (Hype2, Flow2 and a new Jungle range whose green centre piece doubles as a bottle opener), followed by a Heineken 0.0 limited collection and the Maxx Hype2 Yanguas World signature racket in December 2025.

LÕK was nominated for Best Ball (Accent ball) and Most Innovative (Jungle racket) at the 2025 World Padel Awards, and in early 2026 ran a stand and a one-point challenge at the Hexagon Cup in Madrid, where Yanguas and Caldera both played.